Posts Tagged ‘nonchalance’

Never Forget

November 4th, 2011

Never Forget

The poster above is in Clarion Alley. It’s a reference to the now-defunct Games of Nonchalance, who had the same poster of the mysterious Eva Lucien in a tiny alley in Chinatown some years back.

The Jejune Institute closes for good in April

March 14th, 2011

According to a spoiler-filled article in The Awl, the Jejune Institute closes in early April.

Now, however, an end date has been assigned, and after a nearly three-year run it will be no longer after April 10, when the epilogue is completed.

Since the days are numbered, I’m going to key you in a little secret: you have to go. You just fucking HAVE TO. And here’s another little secret: although the Jejune Institute appears to be some wacky new-age cult, it’s actually a game brought to you by Nonchalance that’s merely disguised as a cult.

In fact, it’s actually only the beginning of a series of games, and the cult is part of the storyline. No word on whether the remaining games will continue post-April 10th or not.

It’s sad news for me, because the Jejune Institute was one of the most fun and innovative activities I’ve ever found in San Francisco: even more fun than getting high and watching bad movies at the Red Vic, or getting sunburned at Dolores Park while downing cheap beer.

The Jejune Institute is still open Tuesday through Saturday, noon-five, so get out there and enjoy it while you still can. Note that you’ll need approx one hour, about $1.25 and a cell phone. Wear comfortable shoes and if it looks like rain, bring an umbrella.

The Jejune Institute The Time Camera Memory to Media Center Aquatic Thought Foundation

Jejune Institute

August 8th, 2009

I was walking to my job in the SOMA district of San Francisco one morning, and I came across a strange poster. The content was completely off the wall — according to the poster, there was a camera that could see through time.

The Time Camera

A few days later, I saw a similar advertisement for speaking to dolphins.

Aquatic Thought Foundation

Finally, I came across this poster for recording your memories to a VHS tape.

Memory to Media Center

It was no surprise that all three posters had similar contact information and lead to the same people.

Who was behind these crazy ads?

The Jejune Institute.

I won’t try to describe what the Jejune Institute is, but I’ll allow their leader, Octavio Coleman, Esquire, to explain:

I highly recommend visiting; I don’t want to give anything away, but it’s an experience you won’t soon forget, to say the least.

The Jejune Institute

Where: 580 California St, 16th Floor, San Francisco (map)

URL: http://jejuneinstitute.org/

Phone: (415) 325-4014

Visit: Tuesday through Saturday, noon to 4 (don’t go later than 4, or you may not make it.)

Bring: $1 + tax, a cell phone, comfortable shoes, and an umbrella if it’s raining. Keep in mind there may be a 10-30 minute wait on busy days.

UPDATE: The Jejune Institute closed for good in April 2011.