Posts Tagged ‘san francisco’

Localization FAIL

March 26th, 2013

Localization FAIL

Remember, when you pretend that your mega-corporation is my “neighbor,” you might check that the return address is not 2,000 miles away.

Got that, AT&T?

Good. Now go sit in the corner with Ubisoft for your time out.

How to fake your local cred

November 24th, 2012

Assassin's Creed III

Recently a number of ads for Assassin’s Creed III have shown up around the city. You’ve probably seen them since they’re on almost every billboard space, bus stop, etc.

If you’ve avoided video games for the past few years, Assassin’s Creed is a series of video games about an assassin, who, uh, has to carry out a bunch of random tasks for some reason. (It’s GTA without cars, essentially.)

Criticisms aside, what makes these ads so grating is this:

Wait, what?

Yeah, uh… what? First of all, Ubisoft is a French company. Yes, they have an office in San Francisco, but it’s mostly administrative.

Second, this particular game was made in Montreal. Nothing against Montreal, but it’s far from here and you have to cross a border.

The moral of the story is this: don’t claim local cred if you don’t have it. San Francisco hipsters don’t care if their video games are locally sourced in the first place.

I <3 SF

April 15th, 2011

Screw NY! SF is where it’s at.

I <3 SF

Spotted in the window of New Jack City, 15th and Guerrero.

What if San Francisco were a theme park?

February 24th, 2011

Like any urban city, there’s plenty in San Francisco that not everyone is comfortable with. Just ask SF Chronicle columnist C.W. Nevius, who hates on our fair city for reasons ranging from young whippersnappers sitting around to unpleasant odors.

But what would our city be like if we cleaned it up and made it into a theme park? Fortunately, Mr. Show answered that very question in this 1996 episode.

This segment is from Mr. Show episode 204, “If You’re Going to Write a Comedy Scene, You’re Going to Have Some Rat Feces in There.”

SF Central Subway vs. California High Speed Rail

November 10th, 2010

A while back, San Francisco’s MTA got a big bundle of federal cash to build Muni’s “Central Subway” project. This new subway line will create an underground connection between CalTrain’s 4th and King station, Union Square, and Chinatown.

This area is horribly congested with traffic so the idea has merit. It would allow folks from the peninsula and South Bay to hop off Caltrain and take a quick subway ride to Union Square and Chinatown.

Meanwhile, there’s another plan being developed separately — a plan that would build a high speed railway from Los Angeles to San Francisco. Between SF and Gilroy, the new railway would follow the existing CalTrain route.

But instead of terminating at 4th and King, the new High Speed Rail line — as well as CalTrain — would be extended via subway and terminate at 1st and Mission. Construction on the new station and subway train box is already underway.

Now, any reasonable person looking at a map can see that 4th and King is awfully close to 1st and Mission. Especially for a train. So close together, in fact, that keeping the existing 4th and King station seems excessive.

Which leads me to wonder: aren’t these two plans mutually exclusive? Either the 4th and King station will be gone, and the Central Subway will effectively go nowhere, or CalTrain will have to keep an awkwardly placed station just to connect to the Central Subway.

Overall, I think the High Speed Rail makes a lot of sense. It’s fast, electric, can be powered by renewable resources, and trips will take less time than an airplane. But there’s something being lost in the planning process, and it needs to be fixed if they’re serious about building it.